First Data is the world’s largest network for credit and debit card transactions. When working at VSA Partners as the senior designer, I helped relaunch the brand under the new strategy “intelligence in every transaction. The brand visuals represent this by showing that data can be found in unexpected places, while a colorful but simple illustration style uses metaphors to represent complex ideas like data mining and fraud management.
*First Data is not a client of Aaron Made This. This work was created while at VSA Partners.