Agencie Group is a small studio in New York founded by an architect and engineer, which is a bit of a rarity. Most smaller studios only focus on one discipline.
They needed a new brand that showcased and celebrated this unique offering. The solution was to create a new mark that resembled an ampersand sign while simultaneously combining the letters “a” and “e.”
The high contrast color palette was created to be easily visible and resemble the colors used in construction equipment.