From the Vault

New York Magazine 30 Rock Insult Generator

Back when I worked as an art director at New York Magazine, I made a few gif animations for different text generators. Basically, there was a huge list of phrases in a json file and one would get displayed at random whenever the button was clicked.

This one was created for the final season of 30 Rock. The gif animation was a bit crude on purpose making Jack Donaghy (Alec Baldwin) look more like a puppet.

Did some digging and found the original article here!

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