Aaron Made This

Creative Direction, Design and Development

Aaron Made This is a Brooklyn based hybrid creative studio.
Selected work | Everything else

Selected Work

Creative direction for editorial and social

International Documentary Association

Building and serving the needs of a thriving documentary culture

Hewlett-Packard Experience the Eclipse

Real-time Twitter visualizer for a HP social activation campaign

Everything

A project to eventually gather just about everything I have ever done

First Data

First Data is the world’s largest network for credit and debit card transactions. When working at VSA Partners as the senior » MORE

Mumbai Boss

Mumbai Boss is an editorial website run out of Mumbai, India. Through some connections at New York Magazine, I was » MORE

Target

Target was one of my clients while I was at VSA Partners working under Curt Schreiber. This page represents a » MORE

Vanderhurd

Vanderhurd is a bespoke textile design studio founded by Christine Van Der Hurd in the late 1970s. A large part of their » MORE

Documentary Magazine

Documentary Magazine is a quarterly magazine published by the International Documentary Association (IDA). The publication focuses on nonfiction filmmaking and filmmakers. » MORE

Viva Zapata

The daughter of a metal smith and button maker, Tania – founder, owner and designer of Viva Zapata! – puts » MORE

LED

LED or League of Extraordinary Designers, was a side project of mine promoting good design and design education.

LED, No.2

LED or League of Extraordinary Designers, was a side project of mine promoting good design and design education.

LED, No.3

LED or League of Extraordinary Designers, was a side project of mine promoting good design and design education.

LED, No.4

LED or League of Extraordinary Designers, was a side project of mine promoting good design and design education.

LED Logotype

LED or League of Extraordinary Designers, was a side project of mine promoting good design and design education.

Hot Foil

A little experiment mocking up some branding material for make it genuine. Full case study coming soon.

Laser face

Laser Gun Gothic is a display typeface that I designed as a personal project. It includes 26 uppercase characters and » MORE

Mesh type

An interactive type and code experiment I have been working on. Play with the rough draft at wiretype.aaronmadethis.com

Mix it up

Rejected branding and packaging concepts for a “liquid water enhancer.” Add flavor to your water with just a few drops.

Agencie Group

Agencie Group is a small studio in New York founded by an architect and engineer, which is a bit of » MORE

Technology Loft

Topel Forman Information Services was the I.T. support and solutions arm of an accounting firm (Topel Forman) who need a » MORE

IDA Documentary Awards

The IDA Documentary Awards is the world’s most significant recognition of the best nonfiction films and programs of the year. » MORE

Maxwell House

This work was created for a Maxwell House pitch. By pairing their historic tagline — “good to the last drop” » MORE

Hewlett‑Packard

Hewlett-Packard was launching a new luxury laptop and needed a social campaign to promote the launch. Using the rarity of » MORE

Kraft Cheese

While working at mcgarry bowen, we in tapped into the DIY and maker culture for a Kraft Cheese campaign called » MORE

Drops of good

A rejected logo for a corporate community service program.

Partnership for Drug Free Kids

Illustration and infographic work for the Partnership for Drug Free Kids. This is work in progress, but the goal is » MORE

Work in Progress

Playfull typography for invite

A fun but small and fast invite I did for a cocktail party and panel talk with Spike Jonze at the » MORE

Poster and type design, Poster 1

I made these poster designs for the very first Typeforce exhibit in Chicago. The font was something I had been experimenting » MORE

Poster and type design, Poster 2

I made these poster designs for the very first Typeforce exhibit in Chicago. The font was something I had been experimenting » MORE

Breaking Points

BREAKING POINTS, directed by Tucker Capps, is a 30-minute documentary intended for adults that explores the stress and pressures our » MORE

Game Characters

Sketching out some ideas for game characters based on early Atari and Commodore 64 technology. Some of those game designers » MORE

Game Characters, Robot Knight

Sketching out some ideas for game characters based on early Atari and Commodore 64 technology. Some of those game designers » MORE

UX/UI Sound Bite Podcast Concept

I created a concept sketch for a regular podcast feature for a B-to-B client. The idea was to create a » MORE

Animated Typography

Animated type for a party invite. Used in a email newsletter for Vanderhurd. Check out the Vanderhurd work case study » MORE

New York Magazine 30 Rock Insult Generator

Back when I worked as an art director at New York Magazine, I made a few gif animations for different » MORE

Saving NBC, Photo Illustration for New York Magazine

A photo illustration done for Vulture a New York Magazine website. The article was about what NBC need to do » MORE

Unlock the Secrets to the Unknown

Ever since I looted some leftover lumber from my Dad’s weekend project to build a makeshift treehouse in the woods, » MORE

Strategy Torture Test

A website concept to promote a B-to-B strategy client. The goal way to show how deep strategic thinking can be » MORE

App Concept for Cruise Line

A sketch for an onboard companion app for a cruise line client. A lot of new cruise boats are like » MORE

Mega “Get Down” Man

In an effort to learn more about sprites and how video games utilize them, I decided to take the old » MORE

Kaleidoscopic Motion Experiment

Had a bit of time to experiment with motion ideas. No plan for this right now more personal learning.

Giant 8‑bit Sneaky Squid

More 8-bit animations. This time it is a giant weird squid looking thing. It’s definitely a squid because I put » MORE

More Interactive Displays for Motorola

Another old school flash microsite for Motorola. This design focused on cellphone technology for remote areas.

Interactive Exhibit Design for Motorola

Throwback to the early days of the web when flash was still king. I created these interactive sales tools for » MORE

Chicago Symphony Orchestra

I was the lead designer on a large platform redesign for the Chicago Symphony Orchestra website when I worked at » MORE

Woodcut Logo Prototype

About a year ago I bought a CNC machine. Specifically an X-Carve from Inventables. I haven’t been able to use » MORE

Work in Progress

CNC wedding gifts

I made these coasters as gifts for the guests at our wedding using a X-carve CNC machine. Each coster was » MORE

Photocopy texture

Experimenting with an old school copy machine, a laser printer and typography to generate some textures.

CNC engraved wedding guest book

An engraved guest book for my wedding. I used the invitation design on the cover to a box that holds » MORE

Good Connections an annual report concept

Annual report art direction and message concept I created that was eventually rejected but still proud of the work I » MORE

Feel the space beat

A passion project. Working on a casual space exploration game.

Passion Project

Pixel planet

A passion project. Working on a casual space exploration game.

Passion Project

Techno‑Planet

A passion project. Working on a casual space exploration game.

Passion Project

Colorful screen glitch

Taking time out from work to play is big part of my creative philosophy.

Rejected Novum Logo No.1

A rejected logo for Novum.

Rejected Novum Logo No.2

A rejected logo for Novum.

Rejected Novum Logo No.3

A rejected logo for Novum.

Rejected Novum Logo No.4

A rejected logo for Novum.

Rejected Novum Logo No.5

A rejected logo for Novum.

IBM Annual Report

I worked on the IBM team at VSA Partners for a year. We created this companion book that was paired » MORE

IBM Corporate Responsibility Report

I worked on the IBM team at VSA Partners for a year. This CSR was one of many projects I » MORE

Glitch Art

Beauty in the machine. Diving into generative art and capturing broken displays in the wild. Broken, glitched out technology doesn’t » MORE

Passion Project

Glitch in the Wild – Bedford L

Caught this glitch on the MTA while waiting for the train. The screen wasn’t visibly broken (no cracks) but it » MORE

Glitch in the Wild – Flying to Chicago

Caught this glitch on a flight to Chicago. The personal seat back screen glitched out like this when there was » MORE

New work in progress

Excited about this rebrand and website. More coming soon.

Work in Progress

The Swaddle Branding

Some work in progress. A logo style frame for a branding project.

Work in Progress

Letterpress Invites

Letterpress invites for my wedding.

Passion Project

NowThis Series

Art direction for a NowThis series titled “Luck of the draw.”

Motorola Exploration – Back to School Animation

An old animation that died too early and never saw the light of day. *This work was created when I » MORE

Motorola Exploration – Rays of Light

An old animation that died too early and never saw the light of day. *This work was created when I » MORE

New York Magazine – Sitcom Smackdown

I created this logo/illustration for a Vulture feature when I was an Art Director for the digital properties at New » MORE

Lists in lights

Type illustration for Vulture, New York Magazine’s culture and entertainment website.

Lab Works

A place to experiment with ideas that bring together art, design and code

About

Aaron Made This is a hybrid creative studio in Brooklyn, NY founded by Aaron Pedersen.