Aaron Made This is the work of Aaron Pedersen.
Selected work | Everything else
First Data is the world’s largest network for credit and debit card transactions. When working at VSA Partners as the senior » MORE
Mumbai Boss is an editorial website run out of Mumbai, India. Through some connections at New York Magazine, I was » MORE
Target was one of my clients while I was at VSA Partners working under Curt Schreiber. This page represents a » MORE
Vanderhurd is a bespoke textile design studio founded by Christine Van Der Hurd in the late 1970s. A large part of their » MORE
Documentary Magazine is a quarterly magazine published by the International Documentary Association (IDA). The publication focuses on nonfiction filmmaking and filmmakers. » MORE
The daughter of a metal smith and button maker, Tania – founder, owner and designer of Viva Zapata! – puts » MORE
LED or League of Extraordinary Designers, was a side project of mine promoting good design and design education.
A little experiment mocking up some branding material for make it genuine. Full case study coming soon.
Laser Gun Gothic is a display typeface that I designed as a personal project. It includes 26 uppercase characters and » MORE
An interactive type and code experiment I have been working on. Play with the rough draft at wiretype.aaronmadethis.com
Rejected branding and packaging concepts for a “liquid water enhancer.” Add flavor to your water with just a few drops.
Agencie Group is a small studio in New York founded by an architect and engineer, which is a bit of » MORE
Topel Forman Information Services was the I.T. support and solutions arm of an accounting firm (Topel Forman) who need a » MORE
The IDA Documentary Awards is the world’s most significant recognition of the best nonfiction films and programs of the year. » MORE
This work was created for a Maxwell House pitch. By pairing their historic tagline — “good to the last drop” » MORE
Hewlett-Packard was launching a new luxury laptop and needed a social campaign to promote the launch. Using the rarity of » MORE
While working at mcgarry bowen, we in tapped into the DIY and maker culture for a Kraft Cheese campaign called » MORE
A rejected logo for a corporate community service program.
Illustration and infographic work for the Partnership for Drug Free Kids. This is work in progress, but the goal is » MORE
A fun but small and fast invite I did for a cocktail party and panel talk with Spike Jonze at the » MORE
I made these poster designs for the very first Typeforce exhibit in Chicago. The font was something I had been experimenting » MORE
BREAKING POINTS, directed by Tucker Capps, is a 30-minute documentary intended for adults that explores the stress and pressures our » MORE
Sketching out some ideas for game characters based on early Atari and Commodore 64 technology. Some of those game designers » MORE
I created a concept sketch for a regular podcast feature for a B-to-B client. The idea was to create a » MORE
Animated type for a party invite. Used in a email newsletter for Vanderhurd. Check out the Vanderhurd work case study » MORE
Back when I worked as an art director at New York Magazine, I made a few gif animations for different » MORE
A photo illustration done for Vulture a New York Magazine website. The article was about what NBC need to do » MORE
Ever since I looted some leftover lumber from my Dad’s weekend project to build a makeshift treehouse in the woods, » MORE
A website concept to promote a B-to-B strategy client. The goal way to show how deep strategic thinking can be » MORE
A sketch for an onboard companion app for a cruise line client. A lot of new cruise boats are like » MORE
In an effort to learn more about sprites and how video games utilize them, I decided to take the old » MORE
Had a bit of time to experiment with motion ideas. No plan for this right now more personal learning.
More 8-bit animations. This time it is a giant weird squid looking thing. It’s definitely a squid because I put » MORE
Another old school flash microsite for Motorola. This design focused on cellphone technology for remote areas.
Throwback to the early days of the web when flash was still king. I created these interactive sales tools for » MORE
I was the lead designer on a large platform redesign for the Chicago Symphony Orchestra website when I worked at » MORE
About a year ago I bought a CNC machine. Specifically an X-Carve from Inventables. I haven’t been able to use » MORE
I made these coasters as gifts for the guests at our wedding using a X-carve CNC machine. Each coster was » MORE
Experimenting with an old school copy machine, a laser printer and typography to generate some textures.
An engraved guest book for my wedding. I used the invitation design on the cover to a box that holds » MORE
Annual report art direction and message concept I created that was eventually rejected but still proud of the work I » MORE
A passion project. Working on a casual space exploration game.
Taking time out from work to play is big part of my creative philosophy.
A rejected logo for Novum.
I worked on the IBM team at VSA Partners for a year. We created this companion book that was paired » MORE
I worked on the IBM team at VSA Partners for a year. This CSR was one of many projects I » MORE
Beauty in the machine. Diving into generative art and capturing broken displays in the wild. Broken, glitched out technology doesn’t » MORE
Caught this glitch on the MTA while waiting for the train. The screen wasn’t visibly broken (no cracks) but it » MORE
Caught this glitch on a flight to Chicago. The personal seat back screen glitched out like this when there was » MORE
Excited about this rebrand and website. More coming soon.
Some work in progress. A logo style frame for a branding project.
Letterpress invites for my wedding.
Art direction for a NowThis series titled “Luck of the draw.”
An old animation that died too early and never saw the light of day. *This work was created when I » MORE
I created this logo/illustration for a Vulture feature when I was an Art Director for the digital properties at New » MORE
Type illustration for Vulture, New York Magazine’s culture and entertainment website.
Some infographics I did for The Partnership for Drug-Free Kids focused on high school students taking prescription drugs to help » MORE